Ads and pixels
X Pixel
Configure the X Pixel
Copy your X Pixel ID. The helper passes it to twq('config', ...). Conversion
event IDs, which look like tw-xxxx-xxxx, are separate from the pixel ID.
Register the scripts
Complete your framework quickstart first. Keep its Inth endpoint, policy, styles and consent UI. Remove the vendor's original script, SDK initializer or tag-manager entry, so the vendor loads only through c15t.
The vendor pages put the helper in src/consent-scripts.ts. If your framework
quickstart already has a scripts array, such as the one in c15t.config.ts
in the Next.js guide, add the helper to that array instead of creating a
second file.
The scripts export is a configuration, not an initializer. Add it to the c15t provider you already have, at the registration
point for your framework below. These are edits to that provider, not a second
provider.
Add the configuration to scripts in c15t.config.ts, next to
next.config.ts:
Keep the rest of your config, such as mode and routePrefix, in the
same call. ConsentRoot reads the config in the browser, so the layout
keeps passing only state. App Router, Pages Router and static export all
read the same file. See
Next.js scripts and embeds.
Options
| Option | Default | Behavior |
|---|---|---|
pixelId | Required | Pixel ID passed to twq('config', ...). The helper trims it. Empty or whitespace-only values log an error and the script does not load. |
scriptSrc | https://static.ads-twitter.com/uwt.js | Loader URL override. A blank value falls back to the default. |
Loading and revocation
xPixel uses the marketing category. Before marketing is allowed, c15t
defines no twq function and loads nothing from X. When marketing becomes
allowed, the helper queues twq('config', pixelId), then loads uwt.js.
On revocation the helper removes the script element and calls no X API. X
exposes no consent update call, so the page reload is what stops the pixel.
window.twq stays defined until then.
Guard your own twq calls
Conversion events come from your code, and each one needs its own check.
After revocation window.twq still exists, so its presence does not mean
marketing is allowed. Check the permission first, then that the pixel has
loaded:
Pass the current marketing permission from your framework, for example
useConsent('marketing') in React. Set conversion_id to deduplicate the
event. @c15t/integrations/x-pixel also exports xPixelEvent, a typed wrapper
around twq('event', ...). xPixelEvent does nothing while twq is
undefined, which is the case before marketing is first allowed. It does not
check permission, so apply the same guard before calling it.
Verify the X Pixel
After you allow marketing, uwt.js loads from static.ads-twitter.com.
Trigger one guarded event and check that its request to X appears. Then revoke
marketing. Until the page reloads, calling trackPurchase sends nothing.
Test in a private window with an opt-in policy. Open DevTools Network, disable the cache and filter by the vendor's domain:
- Load the page. No request goes to the vendor before you choose.
- Click Reject, then reload. There is still no vendor request.
- Open Privacy settings and allow the helper's category. The vendor script loads without a page reload.
- Turn the category off again and save. c15t reloads the page, and the new page makes no vendor request.
c15t reloads on revocation because removing a script element does not stop
code that already ran. The vendor's listeners, timers and queued events stay
alive until the page unloads. If you set reloadOnConsentRevoked: false, stop
the vendor yourself. Register a callback-only script whose onConsentChange
calls the vendor's opt-out API, as shown in
custom integrations, and check the
permission before each of your own event calls. The reload does not delete
cookies the vendor already set; see
clear on revocation for your framework.
The helper sets vendor to its script ID, so once you declare that vendor a
visitor can turn it off inside an allowed category. See
vendor consent for your framework. The
consent verification guide covers navigation,
expiry and hosting checks.